Wednesday, 5 May 2010
Wednesday, 31 March 2010
To start off with, after we chose our song we had to somehow import this audio on to the program final cut. This was done by downloading the track on to my memory stick, I then pasted the song into my folder at the school. (i didn't the track on to final cut straight from my audio as then I would not be able to work on the track if I did not have my memory stick with me) so after importing the track on to final cut I thought of cutting the 'beep' noise at the beginning of the track. This could have also been done by the program garage band.
Once the audio had been placed I locked that bar so even if we were to edit any footage after this point the audio would not move. After filming we uploaded the footage on to final cut by the fire wire, we next re-visited our idea as to what we thought of how we should begin to start our song. As there is a slight 'fuzzy' noise we thought the perfect effect for this would be "bad TV" . This effect was dropped on the the certain clip and then rendered. we then went through each beat and cropped and cut it to the certain beat; In this case the counts were every 4- this helped we greatly as I soon began to known that sharp editing and timings were my weakness.
Example of a bad TV effect.
Through out the editing we only used 2 filters but as we used it a vast amount we became very comfortable in using them and so i personally did not find it difficult in using them.
*The first one was the colour corrector.
Firstly we highlighted our specific clip, we then clicked effects, colour correction then colour corrector. this is when the picture above appeared so i played around with the tabs at the bottom, underneath the two wheels. I decreased the sat levels all the way down and i fiddled with the black and white levels to create a harsh black and white image
* The second one was the chroma keyer which created the sin city effect:
I highlighted the clip which I wanted the effect on. I then pressed the effects button, video filters, Key, Chroma keyer. I then pressed the eye dropper tool and selected whatever colour i wanted to stand out in my case it was the red "blood". You then press the invert button (trapeze looking symbol). Then select your clip click Alt and shift and then drag the clip up, you should know have two versions of the same clip, click the clip ontop and then press the invert button again to uninvert it. We then press effects, video filters, image control, desaturate.
An example of this would be:
From the feedback we received from our rough cut, the general conclusion was that many people found the visual too repetitive and predictable.
Another major criticism was the fact that half of the clips were in colour and half were in black and white this lost the audiences attention and some even said it did not look professional. Talking about the desaturation of clips, others pointed out the forest scene where she runs through, uses harsh tones (black and white) whereas other clips like the one in the picture above is only lightly grey scale.
After using colouring corrector and altering the tones of darkness we came to agreement that we preferred the video when all the scenes were harsh black and white tones. So I altered each clips individually changing the saturation and the black and white in the tabs underneath the two coloured wheels.
Scenes where there where "blood" in the rough cut where black. This decrease the emphasise the feeling of super-naturalness so by using the chroma key we altered a black and white clip and put a "sin city" effect on it. This made the red stand and adding emphasise to the blood, drawing attention to it.
The biggest problem we had facing us was that the audience began to get restless whilst watching. The only way to solve this was to film more diverse footage with more close-ups grabbing the audiences attention. That's exactly what we did, we went out again to re-film certain shots again, this time I made sure the framing whilst filming was tighter and I tried to shoot more close-ups, however I still do feel, watching the final video, that we do not have enough close-ups and so if we did have enough time i would add a few more close-ups to the video.
It was commented that the editing was "lazily" put together so I went threw each clip counting with the beat (every 4) making sure each clips went with the beat, if one particular shot was off by less then a second I would be able to realise because firstly it didn't fit into the count of 4's i was doing and also once changing to the beat it looked flawless.
I believe that the criticism on our "lazy" editing really benefited us as when changing it and placing it on the beat it showed me a huge difference and it made the video look more professional.
After editing our rough cut we posted out, what we thought, was our final cut on face book. After posting it we soon began to get feedback. We realised after reading the comments there was still room for improvements on the video. Even though we thought that this was the final cut and got extremely happy about it i thought to achieve a higher grade I should listen to the positive criticism and fix the footage.
After fixing all the criticisms which were pointed out we finally came to our final video which I have come to the conclusion, when compared to the rough cut has changed drastically and looks exceptionally professional. However I do still believe improvements can be made still to the end product.
This essentially was supposed to be our digi-pak but after getting feedback, we agreed that this could not be our digi-pak. Firstly because people commented saying that the front cover looked like a shot from a spoof 70's horror film (almost like a comedy) this lost the atmosphere we wanted to create. Another point which was made was the writing on the back cover were to small and were hard to read, this text size may make us loose costumers if they were to pick up the CD in a local music store, as they may become less interested and leave the product behind. As well as this there was no link between the pictures and the videos as the whole video is in black and white and the pictures used in the Digi-pak was in colour. So we agreed the whole digi-pak should be in black and white reflecting our music video. Lastly it was said that the font size used was so big and made the product seem "tacky" and cheap.
Positive feedback from a target audience member 'Kelsey James' really liked the fact that were hoovering over the links and pictures they altered their colour. It captured some professionalism.
The music video we decided to do was for the song the 'Nightmare' which was The Ghost Frequency's' debut single.
When listening to the song i didn't think we needed to have a band singing to the song, we thought that using two girls and acting out a nightmare would reflect the song lyrics perfectly and would capture that eerie mysterious feeling.
** (website) FONT
These fonts that we were going to use through out our tasks had to be eye ctahing ot us as well as the target audience. We spent a whole lessons experimenting with differents fonts, looking through http://www.dafont.com/
** (website) FONT COLOURS
After choosing the font we had to choose the colours, this was improtant beacuse we wanted all the products to link throughout.
Seeing as we used the "sin city" effect in our video we thought the red and black look would work well with the header for the website.
Also going along with this effect we thought carrying out the greyscale which we did throughout the video we could use the colour grey as buttons on our homepage.
I think because of the link through out all the products, its all worked very well together. However when talking about my music video if i did have enough time on my hands i would place more close-ups shots in there as i still believe they is not enough.
In answering this particular question we have to know the original theories (conventions) to existing music videos, website advertising artists and digi-packs. Only then can we evaluate whether our products is consistent with those conventions.
The first theory I can compare with is the GENERAL THEORY on music videos:
When looking at the box above and comparing our conventions to the ones stated i believe our music video follows the general theory.
LYRICS : "Well it covered your body it was pulling you in, so i kicked an i screamed and i sank my teeth in. You cried get off me, get off me, get off me please, but i drowned you out i was trapped..."
These lyrics are extremely visual already creating a sense of eeriness and unnatural actions even without the music video. The audience can get a sense of what type of music video i will be from just reading the lyrics.
Music: When watching the video it is obvious that the music tempo resulted in the way we edited the video. As the music was fast and the beats where dominant we edited lots of short cut aways.
Genre: From reading the lyrics and listening to them its apparent that the mis-en-scene has to create a sense of uncomfortableness in the audience, a sense of "what will happen next, with this feeling we could also keep the audience lured into watching the video. So we did this buy adding strange footage such as Louise supposedly cutting herself and where Lucy is standing right behind Louise in the garage.
Camerawork: I had to create a sense of super naturalness so i had to use a lot of close-ups and awkward angles. Unfortunately due to the lack of tie we couldn't film all the close-ups i had hoped for but there are some examples of close-ups and "weird" angles in the video.
Editing: Because the music is fast paced and the bets are dominant, i made sure that the shots went with the beats. I counted in every 4's so i edited the clips with the pace of the song but i made sure every 4th beat was tight (on is editing).
Intertextuality: We didn't really based our video to any references however once completing this video it can be said there are little references between this and the film Queen of the Damned which coincidental is a story line based on vampires.
Exhibitionism: Out of all the conventions believe this to be the most apparent one when watching the video. This is because the stares from Lucy (the girl in the black) do seem to be controlling over the audience and Louise (the girl trapped in the nightmare). These stares I personally think increases the audiences curiosity and them wanting to know and see more of Lucy and what she will do in the clips to come.
There is a famous theory ANDREW GOODWIN'S THEORY explains that the conventions of a music video are:
Visuals either illustrate, amplify or contradict the lyrics and music. Genres often have their own music style/iconography. Close-ups should always be included. The artist/ band might want to develop their own star iconography, which becomes their star image. Voyeurism is a common theme within music videos. Intertextual reference are also popular. Goodwin argues that the female performer is frequently objectified principally for display purposes, often through a combination of camerawork and editing with fragmented body shots emphasising a sexualised treatment of the star.
When comparing our video against this theory is most difficult in whether they have similarities. Just like before I have stated that in this case visuals do illustrate and amplify lyrics and music in some cases. It does consist of a iconography of some sort as each person who watched the video interpreted it in their own ways. We did include close-ups however due to a weakness in time management skills and timing we did not have enough time to shoot more close-ups which was planned from the start. However I do not think a star image was created, voyeurism was not portrayed and it is very has to make a intertextual reference when watching this video because so many people interpret it in different ways.
This front cover for our digi-pak was created using photoshop. The front cover is a clip form the msuic video, helping to create a strong evident link between all three products and emphasising the "brand identity". The shot is lit my natural lighting as it was filmed during the daytime. In photoshop and image of Lucy (vampire) was carefully placed behind the image of Louise. Mis-en-scene is also extremely effective creating an eerie atmosphere.
- Band name
- Band Bio
- Latest music Video
- Album release dates
I think, in my opinion the final product covers all of these particular conventions making the website look incredibly professional. Like any other music home page.
Lucy used Adobe Dreamweaver . She firstly started it with a table she had created and placed the appropriate images and text in the correct boxes. To show how far she could extend her IT ways, she made the pictures into roller images changing them from colour to black and white.
Tuesday, 30 March 2010
Colour Corrector: LINK
Chroma Keyer: LINK
These effects helped us towards the eerie atmosphere we wanted to create. I believe as me and Louise had never done this effect before we did pretty well and matched the top standards and this was shown off when watching our Target audience as they were "squeamish" whilst watching the slitting the wrists clip as they thought it looked real!
So before I had visited the location I had been described the area and so in my mind I imagined the floor plan.
However once visiting the location I soon realised we did not have as much space as we hoped for. But considering the lack of space I thought we carried the job off well.
We also remembered whilst filming we did not actually use any artificial lighting but used natural lighting the most artificial lighting we used was when Louise was surrounded by candles on the floor.
Louise firstly changed the image on the front of the Digi-pak. She used a clip from the music video of herself. She then cut out an image of Lucy (the vampire of the woman show is following Louise) out of another clip which was similar to the one of Louise's. The clip she used was a 'grab' from the music video when Lucy is moving down the pathway in the graveyard. She then inserted this image of both her and Lucy into Photoshop and decreased the opacity of the Lucy's layer to the point where Lucy seemed almost transparent. She then added in the two titles which she also added a red drop shadow to both. You could link this splash of colour to the music video where some parts of the video was in black and white but the blood was in colour.
After creating the front cover she asked for the groups opinion, I personally thought this was a vast improvement from her first attempt. For the inside, she opened up a new file in Adobe Photoshop colouring the back black. Then with the help from me we collected 30-40 images using the grab tool on the Mac computers. She next inserted all the images one by one in different layers. (She told me that this had taken her a very long time and she didn't expect it to be as time consuming as she first thought). But in all fairness she did agree with me when i told her that the end result looked amazing and the hard work did pay off. It also looked professional, and like the digi-paks you see in the music stores today.
She used the same image she used for the first digi-pak attempt (her holding a glass full of blood). However this time she cut the main image using the quick selection tool in Photoshop. Adding 3 separate titles with every single word of the band name being in a separate title, this meant she could freely move each word around. After placing it where she wanted to she added an outline feature to the words and added a drop shadow which I personally thought it made the title stand out. She then added the title of the album name in the font that appears on the front cover, creating a clear link (house style). To make the end product from realistic and professional she added "all rights reserved City Rockers Limited" (City Rockers being the record label the the band is under. )
After finishing the CD and getting our feedback she started on the Back Cover. Opening a new file which was the same size as the other files she added a black background. Then rendered the image using 'difference clouds' to create that foggy greyscale image. In my opinion the back cover is my favourite because it definitely compliments the other parts to the digi-pak such as the inside and the front cover and goes well will the our music video. Creating a house brand image. Using the same front as the front cover she created a track listing. As the aim was to create a realistic digi-pak she added a barcode to the bottom left and a "parental advisory explicit lyrics" symbol to bottom right. Also adding a small piece of text similar to the CD one saying "all rights reserved City Rockers Limited". All these intricate details add tot he realism of the product, matching the standards of any CD in music stored today.
In my opinion I feel that Louise has done a great job and I would have loved to have been apart of the making of this however i was still editing the last touches to our final music video. Out of all the sides personally I love the back cover and the inside montage look, i feel it looks very professional resembling the CD digi-paks that are in the music shelves today.
In order to create our own digi-pak, just like our music video we had to be able to point out the conventions of a dig-pak. Something I had noticed was that
- There was usually a singular picture of either a logo, band member, of actor on the front cover.
- The name of the artist is clear presented on the front cover
- Most usually the tracking list is placed at the back of the digi-pack
- The same theme is carried throughout the font and back and also on the inside of the pak. Showing continuity.
- A bar code is placed at the bottom on the back cover.
For out digi-pak to look as professional as possible we had to make sure our own digi-pak followed these conventions.
This was our first attempt of our CD digi-pak. When getting feed back the main point people where trying to point out was that it looked as though it came from a spoof horror film! This was definitely not the image we wanted to show. So we jotted down all the feedback and the suggests people had and we went back and researched more Digi-paks finally ending up with our final design which I have posted in this blog.
I like the tone this gave off to me whilst looking at it, it almost gave the serious "vibe" and guitar showed to me the type of music which it will contain. Even though the picutre is blurred it is extremely powerful .
- Rough Cut
- Second Stage
- Final Video
As the stages went on we had many changes throughout. One obvious we couldn't decide on was, what was going to be the final closing scene in out video. This was very important to us because from audience feedback it was evident that our opening was strong and people really liked the beginning scene. So end the music video on a scene which took the audience "breath away" was also important to us. If the ending clip was memorable the audience would be talking about our video after it had finished showing to us it left an impression on them (hopefully a good impression in our case).
In our rough cut we thought we'd end it with: her laying in bed at this point we wasn't thinking of any effects, just her laying in bed staring at the camera.
In our Rough Cut we decided on the ending as she was staring into the camera but this time she was in the garage and she awkwardly turns her head from forward to her side facing the camera.
For the Second stage and also our Final video we decided we should go back to our original idea but this time put an effect on it. We thought as we started off putting the 'Bad TV' effect on it we should also put it on the end. As its in a cyclical motion.
Saturday, 27 March 2010
After analysing front covers I thought the nest step would be to research inside the album covers and see if the genre of the music effects what pictures and colours are used. I did realise depending on the genre of the music, certain albums only had shapes or colours expressing the emotions. Personally when looking at the inside of the CD above i like the montage of pictures and think this is visually appealing to the eye so when it came down the our own digi-pack I kept this montage effect in my mind. The collection of pictures will also show the audience the storyline of the video we are advertising and they will be able to link the lyrics with the pictures displayed.Something I also had to take into account was the use of colour. In the above picture, it almost seems as though there is a burst of colour, but this theme does not go well with our music video so when creating our digi-pack the use of grey-scale will be extremely important as we would like our whole video to be in black and white (and so the use of colour on our digi-pack would not work well when linking all the products together.)
Wednesday, 24 March 2010
After our rough cut we decided to start on our final video. We then produced this video to our target audience and they still gave us positive criticisms so I thought to achieve the highest possible marks we should improve on what we thought was our final video. We focused on our timings on the beat. I believe in my opinion this was the hardest part to putting a music video together. This was because personally I used to get confused listening to the beats of the song and watching the clips at the some time. However once talking to my teacher about this weakness she came up with a method of helping me overcome this weakness. When listening to the song after the introduction (when the beat starts) I counted every 4 beats, this method helped me edit the clips to the exact time.
Thursday, 4 February 2010
One thing I had to keep in mind when taking the pictures was framing of the image and the surroundings as this was equally important.
However we realised that whilst editing our footage we filmed beautiful shots which we could then use the grab tool and cut this image out straight from the footage. These pictures also helped us with the link between the video, the website and the digi-pak.
(the coloured photos are of our filming days, the black and white images maybe used for digipak)
You will realise which pictures have been taken from our footage as they have been altered in colour and changed to desaturated.
Even though Beyonce doesn't produce songs that is of the same genre of our music video it still holds similar factors. One point which stood out to me (a person in the target audience) was the close-up of her face. The desaturated picture makes it bold and stand out, this is also encouraged by the white background she is placed on, catching the audiences eyes. Her eyes are directly looking straight out, this increases audience interaction with the artist. We get the general feel that the colours used for the picture was silvery tones and so the text colour suits very well with the picture. As well as this the font of the text compliments the focus pictures beautifully because the picture is very "crisp" and sharply edited and the text is also narrow and sharp, and both the picture and the font work well together
In my opinion what I like he best about this picture is how simple the picture is but yet it grabs the attention through the way her eyes are focused. I think a pose similar to this should be considered when we do start on our digi-packs because eyes like this creates intimacy between the artist and the audience ultimately creating a connection .
Tuesday, 2 February 2010
This also allowed us to quickly find out what days each of us were free to film and take pictures for our ancillary tasks.
Sunday, 31 January 2010
Girl (1-Louise) had to make sure was able to hold a expression-less face for a certain amount of time without laughing or fooling around. This girl had to be followed by girl (2-Lucy) and so we had to make sure Louise could portray fear and vulnerability from a face expression.
Girl (2-Lucy) had to make sure she could portray dominance from her acting in the video. She had to give off an eerie feeling towards the audience, as though we do not feel uncomfortable with her being so close to girl 1 and we do not know what Lucy will do to Louise. Like Louise, Lucy had to keep a straight face with dominating eyes.
And of course there had to be a cameraman and seeing as the other two girls were already acting in the video, so we decided that it would be my role in the group to do all the filming.