Wednesday, 5 May 2010

Final website

After all the changes and designs this was our final product.

Wednesday, 31 March 2010

Evalution (FOUR)

How did you use media technologies in the construction and research planning and evaluation stages?



To start off with, after we chose our song we had to somehow import this audio on to the program final cut. This was done by downloading the track on to my memory stick, I then pasted the song into my folder at the school. (i didn't the track on to final cut straight from my audio as then I would not be able to work on the track if I did not have my memory stick with me) so after importing the track on to final cut I thought of cutting the 'beep' noise at the beginning of the track. This could have also been done by the program garage band.



Once the audio had been placed I locked that bar so even if we were to edit any footage after this point the audio would not move. After filming we uploaded the footage on to final cut by the fire wire, we next re-visited our idea as to what we thought of how we should begin to start our song. As there is a slight 'fuzzy' noise we thought the perfect effect for this would be "bad TV" . This effect was dropped on the the certain clip and then rendered. we then went through each beat and cropped and cut it to the certain beat; In this case the counts were every 4- this helped we greatly as I soon began to known that sharp editing and timings were my weakness.


Example of a bad TV effect.












Through out the editing we only used 2 filters but as we used it a vast amount we became very comfortable in using them and so i personally did not find it difficult in using them.


*The first one was the colour corrector.










Firstly we highlighted our specific clip, we then clicked effects, colour correction then colour corrector. this is when the picture above appeared so i played around with the tabs at the bottom, underneath the two wheels. I decreased the sat levels all the way down and i fiddled with the black and white levels to create a harsh black and white image








An example of using colour corrector









* The second one was the chroma keyer which created the sin city effect:









I highlighted the clip which I wanted the effect on. I then pressed the effects button, video filters, Key, Chroma keyer. I then pressed the eye dropper tool and selected whatever colour i wanted to stand out in my case it was the red "blood". You then press the invert button (trapeze looking symbol). Then select your clip click Alt and shift and then drag the clip up, you should know have two versions of the same clip, click the clip ontop and then press the invert button again to uninvert it. We then press effects, video filters, image control, desaturate.







An example of this would be:











After any effects which were carried out we had to render both the audio and the video.



Ancillary tasks


Creating a digi-pack, Louise used photoshop to edit the images and layer on the text. She then saved each pnael an an idividual jpeg, allowing her to insert each image into Microsoft Word to put the images together in the same layout they would be for the digi-pak. She then used the "grab tool" on the Mac, taking screne shot of the overall product. She took each individual image and placed it into photshop used Free transform tool to manipulate the images to make the fit perfectly on to a 3D CD case.


The website created by Lucy was made by Adobe Dreamweaver allowing her create buttons and the title was made in photoshop and imported into Dreamweaver as an image.


I feel without this type of technlogy, our products would not caontain any professional quality and would be extremely hard for us to create a style running through all three tasks.



MY EVALUATION:


This coursework has challenged me with in great distances seeing as before I had an actuall fear towards technology, such as camera and even cs4 softwares which we used throughout the course. But I believe we created products which suited our niche target audience (skaters and young alt) and we promoted the band like any record company would. In my opinion I struggled working in a group but I throughly enjoyed it and we all learnt a great deal from this oppertunity.

Evalution (THREE)

What have you learnt from your audience feedback?

MUSIC VIDEO

From the feedback we received from our rough cut, the general conclusion was that many people found the visual too repetitive and predictable.

Another major criticism was the fact that half of the clips were in colour and half were in black and white this lost the audiences attention and some even said it did not look professional. Talking about the desaturation of clips, others pointed out the forest scene where she runs through, uses harsh tones (black and white) whereas other clips like the one in the picture above is only lightly grey scale.


After using colouring corrector and altering the tones of darkness we came to agreement that we preferred the video when all the scenes were harsh black and white tones. So I altered each clips individually changing the saturation and the black and white in the tabs underneath the two coloured wheels.

Scenes where there where "blood" in the rough cut where black. This decrease the emphasise the feeling of super-naturalness so by using the chroma key we altered a black and white clip and put a "sin city" effect on it. This made the red stand and adding emphasise to the blood, drawing attention to it.






The biggest problem we had facing us was that the audience began to get restless whilst watching. The only way to solve this was to film more diverse footage with more close-ups grabbing the audiences attention. That's exactly what we did, we went out again to re-film certain shots again, this time I made sure the framing whilst filming was tighter and I tried to shoot more close-ups, however I still do feel, watching the final video, that we do not have enough close-ups and so if we did have enough time i would add a few more close-ups to the video.
It was commented that the editing was "lazily" put together so I went threw each clip counting with the beat (every 4) making sure each clips went with the beat, if one particular shot was off by less then a second I would be able to realise because firstly it didn't fit into the count of 4's i was doing and also once changing to the beat it looked flawless.

I believe that the criticism on our "lazy" editing really benefited us as when changing it and placing it on the beat it showed me a huge difference and it made the video look more professional.


THE SECOND STAGE


After editing our rough cut we posted out, what we thought, was our final cut on face book. After posting it we soon began to get feedback. We realised after reading the comments there was still room for improvements on the video. Even though we thought that this was the final cut and got extremely happy about it i thought to achieve a higher grade I should listen to the positive criticism and fix the footage.



Below are the criticism we received.













After fixing all the criticisms which were pointed out we finally came to our final video which I have come to the conclusion, when compared to the rough cut has changed drastically and looks exceptionally professional. However I do still believe improvements can be made still to the end product.

DIGI-PAK

This essentially was supposed to be our digi-pak but after getting feedback, we agreed that this could not be our digi-pak. Firstly because people commented saying that the front cover looked like a shot from a spoof 70's horror film (almost like a comedy) this lost the atmosphere we wanted to create. Another point which was made was the writing on the back cover were to small and were hard to read, this text size may make us loose costumers if they were to pick up the CD in a local music store, as they may become less interested and leave the product behind. As well as this there was no link between the pictures and the videos as the whole video is in black and white and the pictures used in the Digi-pak was in colour. So we agreed the whole digi-pak should be in black and white reflecting our music video. Lastly it was said that the font size used was so big and made the product seem "tacky" and cheap.

So we went back to thinking on how we could improve from the positive criticisms and we realised that the only way to improve from this was to go back to researching in digi-paks and how there genre had an effect on cover and the layout of the pack. We came up with this final produt. Many people prefered this end result to compared to our 1st attempt.

WEBSITE

Out of both of the ancillary tasks this one presented us with the fewest positive criticisms as many people liked the first draft. However the target audience did say they would have preferred it if the 5 pictures taken from the video would be pleasing to the eye if they were a bit separated and to make the link with the main task it would be goo it those pictures were in black and white.


Positive feedback from a target audience member 'Kelsey James' really liked the fact that were hoovering over the links and pictures they altered their colour. It captured some professionalism.


Evaluation (TWO)

How effective is the combination of your main products and ancillary texts?

MUSIC VIDEO


The music video we decided to do was for the song the 'Nightmare' which was The Ghost Frequency's' debut single.

Views:


We had a simple and clear narrative which was the girl in the white; Louise, was being followed by the girl in the black, Lucy. All this was happening in the mind of Louise's. Her movement of twisting and turning in her bed conveys she is trapped in the nightmare and wants to escape from it.


When listening to the song i didn't think we needed to have a band singing to the song, we thought that using two girls and acting out a nightmare would reflect the song lyrics perfectly and would capture that eerie mysterious feeling.


DIGI-PAK

Our digipak and our website were our ancillary tasks we made sure there was a clear link between all 3 media products. We decided to use a shot from our video as our front cover and on the inside we have a montage of all different shots taken from the video showing a consistency throughout. Another point which linked our digipack and our website together was the use of the same front.

We edited the photos on photoshop making certain aspects of the photo stand out like the blood in her glass and used bold colours for texts on the whole digipak.


WEBSITE

For the website we researched on a few known fan pages already and based on our information we made templates for our website that we would create.


On the website there are clear links between the site and the digipak. Firstly the use of same font, colours and images as i have already stated. The colours were bold similar to the digipak and so standing out from the background visually holding that electronic pop genre.



** (website) FONT

These fonts that we were going to use through out our tasks had to be eye ctahing ot us as well as the target audience. We spent a whole lessons experimenting with differents fonts, looking through http://www.dafont.com/

** (website) FONT COLOURS

After choosing the font we had to choose the colours, this was improtant beacuse we wanted all the products to link throughout.

Seeing as we used the "sin city" effect in our video we thought the red and black look would work well with the header for the website.



Also going along with this effect we thought carrying out the greyscale which we did throughout the video we could use the colour grey as buttons on our homepage.


I think because of the link through out all the products, its all worked very well together. However when talking about my music video if i did have enough time on my hands i would place more close-ups shots in there as i still believe they is not enough.

Evaluation (ONE)

In what ways does your media product use, develop or challenge forms and conventions of real media products?



In answering this particular question we have to know the original theories (conventions) to existing music videos, website advertising artists and digi-packs. Only then can we evaluate whether our products is consistent with those conventions.

The first theory I can compare with is the GENERAL THEORY on music videos:




This is where the lyrics establish a general feeling and a sense of subject rather than a meaning. The tempo of the music often drives the editing. The Genre might be reflected in types of mis-en-scene, themes, performance,camera and editing styles. Camerawork, has a major impact on meaning, the movement, angle and shot distance all play a part in the representation of the artist/band (for example the use of close-ups will show inferiority and importance). Editing the most common form is fast-cut montage, rendering many images impossible to grasp on first viewing, so ensuring multiple viewing. Often enhancing the editing are digital effects, which play with the original images to offer a different type of pleasure to the audience. Intertextuality, not all viewers will recognise a reference which would not detract them from their pleasure in the text itself,but if he viewer was to realise the reference it should increase the audience's engagement regarding the product. Lastly exhibitionism, this is where the powerful independent female artists portray a image where the woman is being sexually provocative and apparently in control of, and inviting a sexual gaze.




When looking at the box above and comparing our conventions to the ones stated i believe our music video follows the general theory.

LYRICS : "Well it covered your body it was pulling you in, so i kicked an i screamed and i sank my teeth in. You cried get off me, get off me, get off me please, but i drowned you out i was trapped..."
These lyrics are extremely visual already creating a sense of eeriness and unnatural actions even without the music video. The audience can get a sense of what type of music video i will be from just reading the lyrics.

Music: When watching the video it is obvious that the music tempo resulted in the way we edited the video. As the music was fast and the beats where dominant we edited lots of short cut aways.

Genre: From reading the lyrics and listening to them its apparent that the mis-en-scene has to create a sense of uncomfortableness in the audience, a sense of "what will happen next, with this feeling we could also keep the audience lured into watching the video. So we did this buy adding strange footage such as Louise supposedly cutting herself and where Lucy is standing right behind Louise in the garage.



Camerawork: I had to create a sense of super naturalness so i had to use a lot of close-ups and awkward angles. Unfortunately due to the lack of tie we couldn't film all the close-ups i had hoped for but there are some examples of close-ups and "weird" angles in the video.



Editing: Because the music is fast paced and the bets are dominant, i made sure that the shots went with the beats. I counted in every 4's so i edited the clips with the pace of the song but i made sure every 4th beat was tight (on is editing).

Intertextuality: We didn't really based our video to any references however once completing this video it can be said there are little references between this and the film Queen of the Damned which coincidental is a story line based on vampires.

Exhibitionism: Out of all the conventions believe this to be the most apparent one when watching the video. This is because the stares from Lucy (the girl in the black) do seem to be controlling over the audience and Louise (the girl trapped in the nightmare). These stares I personally think increases the audiences curiosity and them wanting to know and see more of Lucy and what she will do in the clips to come.

There is a famous theory ANDREW GOODWIN'S THEORY explains that the conventions of a music video are:




Visuals either illustrate, amplify or contradict the lyrics and music. Genres often have their own music style/iconography. Close-ups should always be included. The artist/ band might want to develop their own star iconography, which becomes their star image. Voyeurism is a common theme within music videos. Intertextual reference are also popular. Goodwin argues that the female performer is frequently objectified principally for display purposes, often through a combination of camerawork and editing with fragmented body shots emphasising a sexualised treatment of the star.


When comparing our video against this theory is most difficult in whether they have similarities. Just like before I have stated that in this case visuals do illustrate and amplify lyrics and music in some cases. It does consist of a iconography of some sort as each person who watched the video interpreted it in their own ways. We did include close-ups however due to a weakness in time management skills and timing we did not have enough time to shoot more close-ups which was planned from the start. However I do not think a star image was created, voyeurism was not portrayed and it is very has to make a intertextual reference when watching this video because so many people interpret it in different ways.


Here is our Digi-pack:



This front cover for our digi-pak was created using photoshop. The front cover is a clip form the msuic video, helping to create a strong evident link between all three products and emphasising the "brand identity". The shot is lit my natural lighting as it was filmed during the daytime. In photoshop and image of Lucy (vampire) was carefully placed behind the image of Louise. Mis-en-scene is also extremely effective creating an eerie atmosphere.

Here is our website:




After researching band websites, we realised that their all have their own set of unique conventions. In the production process, we knew we HAD to create a website which looked realistic and professional, following and including conventions such as
  • Band name
  • Band Bio
  • Gallery
  • News
  • Latest music Video
  • Album release dates

I think, in my opinion the final product covers all of these particular conventions making the website look incredibly professional. Like any other music home page.

Censorship

"As the concept and medium of a music video is a form of artistic expression, artists have been on many occasions censored if their content is deemed offensive. What may be considered offensive will differ in countries due to censorship laws and local customs and ethics. In most cases, the record label will provide and distribute videos edited or provide both censored and uncensored videos for an artist. In some cases, it has been known for music videos to be banned in their entirety as they have been deemed far too offensive to be broadcast."

1980's
The first ever video to be banned on MTV was in fact "Body Language" by Queen this was due to homoerotic undertones, lack of clothing and the amount of sweat shown in the video! During this era this was seen as unsuitable for the television audience!
Not only did MTV ban videos, the BBC banned the song "Girls on film" as they thought it was to sexual. Showing several sexual fetishes though out the video.
1990's
Shocking in 1991 MTV banned a danced sequence by the king of pop Micheal Jackson as it was said that he was touching himself inappropriately in the video. The most controversial video of Michael's was "They don't care about us" being banned from MTV, VH1 and even BBC because stating the alleged anti-semantic tone of the song.
The most famous song known to every girl born in the 90's which was banned was "Like a Virgin" by Madonna. This video was banned due to the highly sexual connotations. Some other of her songs were banned because of the reference to homosexuality and group sex in "Justify My Love"
"Smack My Bitch Up" was banned in several countries because of the reference to drugs, nudity and sexual content. They also had the anthem "Fire starter" banned by the BBC due to the obvious reference to arson.
2000's
The era of my childhood, Robbie William's video "Rock DJ" caused excitement in the media. People stating the controversy of William's nude body and peeling off his own skin revealing his flesh. This was banned in the Dominican Republic and was censored in the UK!
In 2002 t.A.T.u (Russian duo) caused mayhem with their debut single "all the things she said" as it evidently showed 2 girls embracing their emotions for one another and eventually kissing. Richard and Judy (two well known TV presenters) began campaign to have this particular video banned, they thought this was inappropriate and would appeal to pedophiles around the world (as the girls were in school uniforms). However the kiss was choreographed into the girls LIVE performance and cleverly in top of the pops just about when the kiss was due in their performance the camera man showed the footage of the audience so this type of behaviour was not shown.

Paper sketches of our Digi-pak

Before we could create our digi-pak we had to sketch a few ideas out.

Drawing them out would have helped out group in trying to image the end product:



FRONT COVER

We discussed the shot to be a clip from the video (the scene where Louise or Lucy are in the graveyard). This alone would be a powerful image if the framing was perfect and the editing of the picture created a sense of eeirness like we wanted it to.
INSIDE



This shot we imagined it as Louise sitting in the corner of the room surrounded by candles. That in itself if the framing was once again perfect would be a fantastic imagery for the inside of the Digi-pak.



CD


We wanted this as simple as possible, this shot of Louise holding the glass of blood shows a clear link to the words of the lyrics "we felt the blood stop" and also the picture itself lures the audience in wanting to see the video.